



On the Boardwalk
Land Shark Myrtle Beach sits at the heart of one of the East Coast's most energetic beachfront strips, planted directly on the Myrtle Beach Boardwalk. The surrounding promenade pulses with activity — a towering observation wheel, an amusement park, and a classic haunted attraction are all steps away, and the Atlantic is right across the sand. As a venue, it offers that rare combination of a festive indoor atmosphere and immediate access to the full spectacle of the Boardwalk. Groups arrive to a setting that's already alive: street performers, ocean breezes, and the low hum of a destination built for collective experience. The tropical drinks and casual American menu fit naturally into a day that starts on the beach and ends under the lights of the promenade. For fraternities, sororities, or any organization looking to gather somewhere with built-in energy and a sense of place, this Boardwalk location does a lot of the heavy lifting before the event even begins.
SkyWheel Myrtle Beach
25mLandmark
An iconic beachfront observation wheel offering sweeping views of the coastline — a go-to landmark for any Myrtle Beach visit.
Myrtle Beach Boardwalk and Promenade
59mLandmark
The beloved main drag along the shore, lined with attractions, eateries, and open-air energy that defines the Myrtle Beach experience.
Plyler Park
51mPark
A lively public park at the center of the Boardwalk district, popular with visitors as a gathering spot and event space.
Free Fall Thrill Park
89mEntertainment
A nearby amusement attraction that keeps the energy high, well-suited for groups looking to extend the fun after an event.
Nightmare Haunted House
91mEntertainment
A popular haunted attraction steps from the Boardwalk, offering a lively group outing option right in the entertainment corridor.
Walk the Myrtle Beach Boardwalk
OutdoorsStroll the full length of the Myrtle Beach Boardwalk and Promenade, taking in ocean views, street energy, and the full parade of Boardwalk life.
Ride the SkyWheel
EntertainmentBoard the iconic SkyWheel Myrtle Beach for panoramic views of the coastline — an atmospheric way to see the city from above.
Hit the Beach
OutdoorsStep off the Boardwalk directly onto the Atlantic shore for a day of sun, surf, and open sand with the whole group.
Explore the Thrill Attractions
EntertainmentTake on Free Fall Thrill Park and Nightmare Haunted House, two crowd-pleasing entertainment options clustered right in the Boardwalk district.
Gather at Plyler Park
OutdoorsUse Plyler Park as a natural meeting point before or after events — a central, atmospheric spot at the core of the Boardwalk scene.
Capacity
Up to 300 guests
Rental
From $2,000 per event
Bar Packages
6 options
Bar TBA
Free
Venue Only
Free
Drink Tickets
$18
/ guest
Beer & Wine
$28
/ guest
Open Bar
$45
/ guest
Food + Open Bar
$75
/ guest
Group rates may vary · bar packages priced per guest
Destination
Myrtle Beach, SC
SC, US
Quick Info







